We sell your software

I suggest a one-page info sheet that provides an overview of your software and a chart comparing your product with your competitors. Creating an ongoing relationship with the salesperson will help you increase your sales. It has helped me open up doors that I would be unable to do without their help. You want them to know that you are always available to answer any questions that their customers may have.

Here are the names of education resellers in the United States and Canada:. The key is growing your user base; a growing market share creates demand on its own. You will need a reason to go back to your user base with new products and upgrades. Commitment is the key. You may not see results for up to a year. You need to realize that this is an investment for your future growth.

You will profit enormously in the long-term even if you break even on your initial sales in the channel. Originally published in ASPects, January Reprinted courtesy of the author. David Raimondo has been selling to education channel for over 20 years representing software companies in the United States, Canada, Europe and Asia. Reach him at David [at] raimondobusinessservices. Get a free account and see why FastSpring is the ecommerce partner of choice for software providers around the world.

Try our full-service ecommerce solution today to unlock revenue growth for your online company. Strawinskylaan Tenant B. Two elements from the first part are also relevant to selling your own software product: Learning — we learnt how to setup our product website and recruit affiliates Planning — this part was just an extension of our existing project plan Whilst our developer was creating our software product we were busily preparing our website.

Let me walk you through the process we followed. Back office Purchase Hosting: in our case there was no need to purchase new hosting as I had an available slot on my 3-site Managed WordPress Hosting Plan with Pressidium. Purchase Domain: we purchased the domain through Namecheap, which I use for all my domains. There service is very good and recommended. Configure Domain: Next we had to get the domain and the hosting servers talking to each other.

Pressidium helped us on this stage to ensure everything was in sync. Configure Email: having purchased the domain we also needed to configure email accounts. We used Zoho Mail which again proved to be straightforward following their instructions to map mail servers and domains, etc. Commission Logo: We decided to outsource this step as our design skills end with Canva! Instead we asked Zeason Design to come up with designs based on our brief.

WordPress install and configuration Install WordPress: installing WordPress on Pressidium is a simple one-click which starts a background job running. Setup Admin Accounts: next we created a couple of Admin Accounts following secure principles. Install Theme: as affiliates of Thrive Themes it was a no-brainer to go with one of their themes. We started off with the Ignition theme, but ended moving to our favourite Focusblog theme.

Tip: always keep the WordPress default theme installed; e. Twenty Fifteen, in case your chosen theme should break in some way. We chose a mix of Free and Premium plugins based on our needs.

Website pages Having completed the installation and configuration phase we were now onto creating the pages we needed for our our product website. Coming Soon: we started with one so that at least we had a homepage telling people our new product that was soon to be launched. Contact: we used the Caldera plugin to create our Contact page. Just a basic form to capture the required details. Legals: every site has to have the legal pages, right?

We created a Disclaimer Page and a Privacy Policy using some standard templates within our Thrive Theme and then modifying accordingly. Sales: this is your most important page if you are trying to sell your own product!

My business partner Richard spent a day locked away in a cupboard to craft the words and then we used another Thrive landing page template to present the information. This was not a once-only page. We visited this time and again tweaking words and phrases to get the copy how we wanted it. Members: depending on how you are going to deliver your software product will determine if you need a membership type plugin like MemberPress to protect your members area.

Support: this page allows customers to raise a support question or suggest an enhancement feature. Again, we used Caldera Forms for this. System integration This final section looks at how we actually integrated all the different components to facilitate the sales, download, license and email communication.

Marketplace We decided that we would use JVZoo as the place to sell our software product from. This article has been viewed , times. Learn more Create a web presence and a marketing plan, and spread the word about your software package through blogs, forum posts, and online targeted advertising. Log in Social login does not work in incognito and private browsers.

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Tips and Warnings. Related Articles. Part 1. All rights reserved. This image may not be used by other entities without the express written consent of wikiHow, Inc. Define what makes your software worth buying. For new software to be competitively marketed and sold, it should solve a specific problem or fill a gap in the existing gamut of software.

So, take a look at your product and figure out what makes it necessary and unique. This knowledge will help you market the software by focusing in on how it differs from or improves upon similar software or apps in the field. What does your RPG offer that others don't? Or, say you're selling a simple spreadsheet program without all the popular bells and whistles. Why should clients use your spreadsheet rather than any of the existing options?

Dialing in on a specific audience for your software will make the rest of the steps that much easier. On the other hand, a small business owner who just wants to keep track of earnings might prefer a simple spreadsheet without all the bells and whistles that can bog down mainstream spreadsheet programs. Host software files in the cloud to avoid taking up personal bandwidth. Hosting your software package in the cloud will allow you to avoid taking up too much personal bandwidth with large file sizes.

Beta test your software before showing it to customers. Ask them to try it out and let you know if they find any problems. Part 2. Build a marketing plan that targets your intended audience. There are countless ways to market your software to clients.

For example, consider which websites your intended audience frequents and request that the sites let you type up a guest post. Or, look through online forums dedicated to your type of software e. Invite independent reviewers to use and review your software. For example, neither your personal friends nor employees of the company developing the software are independent reviewers. Create a social media and internet presence for your software.

So, make a Twitter, Facebook, and Instagram account for your software, and fill the pages with information describing the software and its uses. Or, try posting the software on your personal Facebook and LinkedIn pages to spread the word and generate interest. Price your software competitively to undersell the competition.